In a big move, Tata Sky, India's direct-to-home (DTH) operator has decided to shift a significant portion of its set-top box sourcing within the country. It has partnered with Technicolor to develop set-top boxes for the Indian market that will be manufactured and distributed within India.
- A portion of Tata Sky set-up boxes will now be made locally
- The company has tied up with Technicolor to make setup boxes locally
- The production will be realigned to India by early 2021
Strengthening the ‘Make in India’ ambition with most subscribers, one of India’s leading DTH players, Tata Sky, has joined hands with Technicolor to develop Set-Top Boxes for the Indian market that will be manufactured and distributed within the country.
Commenting on this occasion, Tata Sky MD and CEO Harit Nagpal said, “As the world adjusts with the rapid changes emerging due to the recent effects of the COVID-19 pandemic, Tata Sky and Technicolor Connected Home are realigning production of a group of set-top boxes (STBs) to India by early 2021.”
Tata Sky is shifting a significant portion of its set-top box sourcing to India, the company said in a statement. The company has tied up with Technicolor in order to develop set-top boxes for the Indian market that will be manufactured and distributed within the country. Since the set-up boxes will be made locally, it is likely that the prices of the set-top boxes will come down, benefitting customers. “Make in India” has gained significant traction in the last few months, especially with escalating anti-China sentiments thanks to a recent border conflict between the two nations. The company however has cited changes caused by the COVID-19 pandemic as the reason for the move.
Harit Nagpal, MD and CEO of Tata Sky, said in an official release that Tata Sky and Technicolour will be realigning production of a group of set-top boxes to India by early 2021. He said that this move is coming at a time when the world is adjusting to the rapid changes that are emerging in light of the effects of the coronavirus pandemic.
The shift in production and supply chain operations, according to the two companies, will streamline the manufacture and delivery of STBs to consumers in India.
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